The Marketer’s Guide to Machine-Learning vs. Rule-Based Personalization

February 9, 2017

By Katie Sweet

Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program makes the best use of each of these approaches. Let’s describe them each in a little more detail.

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Artificial intelligence and the evolution of the fractal economy

December 4, 2016

By Nikolas Badminton

Money makes the world go round, or so they say. Payments, investments, insurance and billions of transactions are the beating heart of a fractal economy, which echoes the messy complexity of natural systems, such as the growth of living organisms and the bouncing of atoms.

Financial systems are larger than the sum of their parts. The underlying rules that govern them might seem simple, but what surfaces is dynamic, chaotic and somehow self-organizing. And the blood that flows through this fractal heartbeat is data.

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All you need to know about machine learning in 12 minutes, 45 seconds

December 4, 2016

By Steven Max Patterson

Yann LeCun, artificial intelligence pioneer and head of Facebook’s AI research group, explains machine learning in six short videos

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3 Trends That Will Make Customer Experience Better In 2017

December 4, 2016

By Ganesh Mukundan

Customer experience management has undergone significant changes over the past few decades. In the past, customer experience was generally confined to brick and mortar store where customers only had access to the products and brands that these stores stocked. Now, a lot of people do their shopping from their computer. As a result, customers often have an abundance of choice, especially on online ecommerce stores like Amazon. Because of this choice, customer experience has changed to accommodate this shift. With that in mind, here are few trends that could change customer experience by 2017.

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