These days, everyone seems to have a need to get personal. In the retail industry, specifically, more than half of the consumers surveyed (59%) says that personalization influences their purchasing decisions.
This is an indication that businesses should leverage on online personalization to fuel higher conversion rate. Specifically, business needs to get into online personalization to bring life to business in a post brick and mortar era.
Rather than repelling from the digital approach, retail marketers should embrace online personalization to drive conversion towards their brick and mortar stores.