With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits – from deeper customer relationships to improved conversion rates. What's more, 9 out of 10 marketers (88%) say their customers expect an experience, across digital properties, that's personalized to them. Despite all this, according to a newly released, annual studyfrom Evergage and Researchscape International, many marketers still have work to do to realize the full potential of their campaigns.