Retailers are scrambling to figure out the best ways to provide a more tailored and engaging experience. Research from Boston Retail Partners (BRP) and Manhattan Associates shows that while 70 percent of surveyed North American retailers understand the importance of personalization and are putting it at the top of their objectives list in 2017, many don’t have any actual plans to put the wheels in motion for a few years out. The study, which surveyed 500 retailers in North America and Canada, was conducted in November and December 2016.